DIVI is a popular WordPress theme and page builder plugin developed by Elegant Themes. It is designed to help users create beautiful, responsive websites without having to write any code. DIVI comes with a range of pre-designed templates and modules that can be easily customized to create unique, professional-looking websites. It also includes a powerful visual editor that allows users to drag and drop elements to create their desired layout. Overall, DIVI is a popular choice among WordPress users looking for a user-friendly way to build professional-looking websites.
A small business website typically serves several key functions. First and foremost, it provides basic information about the business, including what products or services it offers, its location, and how to contact the business. This is important because many customers will turn to a business’s website as their first point of reference when looking for information about the business.
We’re going to walk you through some of the common hurdles and best practices when composing a small business website and explain how DIVI can fit into your online strategy.
Full disclosure: we are currently running DIVI on this site and have used it for several years on other clients’ websites and feel like it’s an awesome theme with great flexibility. We are also a registered Elegant Themes affiliate and may receive commissions from this content.
Small business content
In addition to providing basic information, small business websites can also serve as a platform for promoting the business’s products or services. This can include showcasing product images and descriptions, highlighting special offers or discounts, and providing information about any events or promotions the business is hosting.
The website should help the business build credibility and establish trust with its customers. This can be done through customer reviews, case studies, and testimonials, as well as by providing information about the business’s history, experience, and qualifications. It should also be a place to build a community around the business. This can include a blog where the business can share industry news, tips, and insights.
Learn more about DIVI for Small Businesses
Landing pages
Once you’ve defined your business strategy you’ll want to create different landing pages to showcase your key offerings.
Types of landing pages:
Lead generation landing pages are designed to capture information from visitors in exchange for an offer, such as a free trial or a download. These pages typically include a form that visitors can fill out to receive the offer.
Click-through landing pages are designed to provide information about a specific product or offer and encourage visitors to click through to another page or website to make a purchase or take the desired action. These pages typically include images and descriptions of the product or offer, as well as a call-to-action (CTA) button that encourages the visitor to click through.
Video landing pages are designed to showcase a video and encourage visitors to watch it. These pages typically include the video prominently, along with a brief description and a CTA button that encourages the visitor to watch the video.
Webinar landing pages are designed to promote an upcoming webinar and encourage visitors to register for it. These pages typically include information about the webinar, including the date and time, the topic, and the speakers. They also typically include a form that visitors can fill out to register for the webinar.
Overall, the type of landing page that is most appropriate will depend on the specific goals and objectives of the business, as well as the specific product or offer being promoted.
Using DIVI to create landing pages is relatively straightforward. The plugin includes a range of pre-designed templates and modules that can be easily customized to create a unique, professional-looking landing page. This can be done using the plugin’s visual editor, which allows users to drag and drop elements to create their desired layout.
Once the landing page is designed, DIVI also includes a range of tools and features that can help users optimize their landing page for conversions. This can include A/B testing to compare different versions of the landing page, as well as integrations with email marketing and analytics tools to help track and analyze the page’s performance. Overall, DIVI makes it easy for users to create high-converting landing pages without needing to write any code.
Learn more about DIVI landing pages
About Page Best Practices
An about page is your opportunity to sell your audience why your brand is so awesome. Creating a personalized bespoke experience can go a long way in exciting your users and helping build a connection with the champion(s) behind the brand. The visual editor in DIVI allows users to drag and drop elements to create their desired layout, and to customize the page’s content and design using the plugin’s various customization options to create an outstanding user experience.
There are several best practices that businesses and organizations should follow when creating an about page.
Some key considerations include:
- Keep it concise: About pages should be concise and to the point, providing the essential information that visitors need without overwhelming them with unnecessary details. This means avoiding long blocks of text and instead using clear, concise language and bullet points to organize the information.
- Highlight key information: About pages should highlight the key information that visitors are most likely to be looking for, such as the business’s name, location, and contact information. This information should be easy to find and prominently displayed on the page.
- Tell a story: About pages should tell a story about the business, organization, or individual, providing insight into why they do what they do and what makes them unique. This can help to establish a connection with visitors and make the business or organization more relatable and trustworthy.
- Use images and media: About pages should include images and other media, such as videos or infographics, to help illustrate the information and make the page more engaging. This can help to break up long blocks of text and make the page more visually appealing.
- Include a call-to-action (CTA): About pages should include a call-to-action (CTA) that encourages visitors to take a specific action, such as visiting the business’s website, following the business on social media, or contacting the business for more information. This can help to drive visitors to take the desired action and achieve the business’s goals.
Once the about page is designed, DIVI also includes a range of tools and features that can help users optimize their page for search engine optimization (SEO). This can include features like customizable title tags and meta descriptions, as well as the ability to create custom URLs and control the page’s hierarchy within the website’s overall navigation. Overall, DIVI makes it easy for users to create high-quality pages that are optimized for search engines.
Services Page Best Practices
A services page is a type of content page that provides information about the products or services offered by a business or organization. There are several best practices that businesses and organizations should follow when creating a services page. Some key considerations include:
- Be clear and specific: Services pages should be clear and specific, providing detailed information about the products or services being offered. This means avoiding vague or general language, and instead providing specific details about what the products or services are, how they work, and what benefits they provide.
- Highlight key features: Services pages should highlight the key features and benefits of the products or services being offered. This can help to differentiate the business or organization from its competitors and convince visitors to choose the business’s products or services over others.
- Include photos and videos: Services pages should include images and other media, such as videos or infographics, to help illustrate the products or services being offered. This can help to make the page more engaging and easier for visitors to understand.
- Include customer reviews: Services pages should include customer reviews, testimonials, or case studies to help build trust and credibility with visitors. This can help to show that the business’s products or services are high-quality and effective and that other customers have been satisfied with their experience.
DIVI includes a range of customization options that will allow you to fine-tune your services page design to your liking. This can include options for changing the font, colors, and other styling options, as well as options for adding animation and other visual effects.
Blog Page Best Practices
You’ll most likely be using a blog t share news, updates, and other information with your website visitors. In DIVI, there are several best practices that users should follow when creating a blog page to ensure that it is effective and engaging. Some key considerations include:
- Use a clean, organized layout: Blog pages should use a clean, organized layout that makes it easy for visitors to browse and read the articles on the page. This can include using clear headings and subheadings, as well as using bullet points or numbered lists to organize the information.
- Communicate with visuals: Blog pages should include images and other media, such as videos or infographics, to help illustrate the information and make the page more engaging. This can help to break up long blocks of text and make the page more visually appealing.
- Use descriptive, keyword-rich titles: Blog page titles should be descriptive and keyword-rich, to help search engines understand the content of the articles and improve the blog page’s visibility in search results. This means avoiding vague or generic titles, and instead using specific, descriptive language that includes relevant keywords.
- Provide summaries or excerpts: Blog pages should provide summaries or excerpts for each article, to give visitors a sense of what the article is about and encourage them to click through and read the full article. These summaries or excerpts should be clear and concise and should highlight the key points or takeaways of the article.
- Wrap it up with CTA: If you’re noticing some repetition in how I’m mentioning CTAs… that’s intentional and they should be repeated all throughout your site using effective methods to help increase the conversion rate. Blog pages should include a call-to-action (CTA) that encourages visitors to take a specific action, such as subscribing to the blog, sharing the article on social media, or leaving a comment.
Contact Page Best Practices
A contact page is a type of content page that provides information about how visitors can get in touch with a business or organization. In DIVI, there are several best practices that users should follow when creating a contact page to ensure that it is effective and user-friendly. Some key considerations include:
Provide clear, accurate contact information: Contact pages should provide clear, accurate contact information, including the business’s name, address, phone number, and email address. This information should be easy to find and prominently displayed on the page.
- Include a map and directions: Contact pages should include a map and directions to help visitors find the business’s physical location, if applicable. This can be done using a map embed from a service like Google Maps, which can also provide directions and estimated travel times.
- Include a contact form: Contact pages should include a contact form that visitors can fill out to send a message to the business. This form should be easy to find and use, and should include fields for the visitor’s name, email address, and message.
- Provide clear instructions: Contact pages should provide clear instructions for how visitors can contact the business, including whether they should use the contact form, email the business directly, or call the business’s phone number. This can help to ensure that visitors know how to get in touch with the business and can do so easily.
- Include social media links: Contact pages should include links to the business’s social media accounts, if applicable. This can allow visitors to follow the business on social media and stay up-to-date with the business’s latest news and updates.
Overall, by following these best practices, users can create a professional-looking, user-friendly contact page using DIVI.
Search Engine Optimization
One key way that DIVI excels at SEO is through its ability to customize the title tags and meta descriptions of individual pages on the website. Title tags and meta descriptions are important because they provide search engines with information about the content of a page, and can influence how the page appears in search results. DIVI allows users to easily customize these elements for each page on their website, which can help to improve the website’s visibility in search results.
DIVI also allows users to control the hierarchy of the website’s navigation, which can help search engines understand the relationship between different pages on the website and improve the website’s overall SEO. Additionally, DIVI includes tools for generating sitemaps and integrating with popular SEO plugins like Yoast SEO, which can help users further optimize their websites for search engines.
Overall, DIVI’s range of SEO-related tools and features make it a strong choice for users who want to improve their website’s visibility in search engine results.
Conclusion
In conclusion, using DIVI for a small business website is a great choice because it offers a range of features and tools that make it easy for users to create professional-looking websites without needing to write any code. DIVI includes pre-designed templates and modules that can be easily customized to create unique, engaging designs, and its visual editor allows users to create and customize their website’s layout using a drag-and-drop interface.
Additionally, DIVI is designed to be fully responsive, meaning that it automatically adapts to different screen sizes and devices, ensuring that users’ websites will look great and function properly on all devices. DIVI also includes tools and features for optimizing the website for search engines, which can help to improve the website’s visibility in search results and drive more traffic to the website. Overall, using DIVI for a small business website is a smart choice that can help businesses create a professional-looking, effective website that drives results.
Does DIVI sound like the right fit for your business? Let’s discuss your project.